UNLEASH THE POWER OF PURPOSE.
With more than 30 years of experience championing causes that inspire social good through sports, entertainment and pop culture, Lou Raiola has become the go-to resource when it comes to creating the unlikeliest of partnerships between the business and non-profit worlds.
Raiola is a recognized pioneer of cause marketing and has always believed in Doing Well by Doing Good. With the rapid growth of the Purpose Revolution, Raiola is a sought after advisor/coach to leaders of public and private entities guiding key stakeholders through organizational transformation. Uniquely qualified, Raiola passion and insights drive cultural change and empower employees to realize their expectations of their employment.
PRIMARY AREAS OF FOCUS
"Access & Spaces" to play are a key concern of Raiola. Committed to reverse the pandemic of inactivity with our nations youth and reverse the decline of youth sports participation. Raiola is the founder of The Green Youth Sports Alliance.
With a deep appreciation and respect for the 1% that serve
our country, Raiola is committed to support and serve the families that join the mission of the solider. Focused on educational scholarships and access to sports participation. Raiola is also the co-founder of Folds of Honor Nashville Chapter.
HEALTH & NUTRITION
The hunger issue is a topic Raiola tackles daily by uniting key stakeholders in the non-profit community with celebrity influencers and brands to use their collective efforts to not only make food available to those that are food insecure but to also focus on the nutritional value of the food provided.
DIVERSITY & INCLUSION
Throughout Raiola's three decade career he has been
a champion of Diversity & Inclusion including work with Special Olympics International, leveraging sports relations to include intellectually disabled, physically disabled,
and through The Purpose Awards supporting LGBTQ
and welcoming all creators.
With the fast paced evolution of marketing and growing social issues, Raiola is constantly creating new businesses and platforms to attack social change by uniting
like-minded individuals and organizations.